Full Job Description
Define audience clusters - local, international, high-value, etc
Develop and deploy optimization strategies that increase SERP ranking and organic traffic.
Prepare and deploy an exhaustive keyword strategy
Define short-term and long-term SEO goals
Track, monitor, and report SEO performance through measurable metrics. You will need to create macro-level reports
Align SEO goals with other marketing strategies. The candidate will work closely with other marketing personnel
Lead and guide the content creation team to create quality pages and blogs (including guest posts)
Constantly analyze and improve past strategies and activities
Track Google algorithm updates and calibrate strategies
Create and deploy a link-building strategy for backlinks
Desired Profiles
Work experience of at least 2 years
In-depth knowledge of core SEO products - GA4, Search Console, Tag Manager, Ads Manager
Knowledge of SEO tools - SemRush, Ahrefs, or other equivalent tools.
Data and keyword mining skills
Excellent logical thinking skills - the ability to understand, analyze, and deduce.
Excellent verbal and communication skills (English)
Basic tech knowledge (WordPress, Coding, etc) will be useful, but not mandatory
Knowledge of SEO-related tech concepts (robots, sitemaps, etc)
Knowledge of other platforms - Instagram, etc