1. Search Engine Optimization (SEO):
Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
Perform on-page SEO including keyword research, internal linking, tags, etc.
Create strategies for off-page SEO that include building backlinks etc.
Analyze and evaluate technical aspects of SEO like HTML codes and CMS optimization
Build and analyze backlinking strategies
Ensure the generation of SEO-friendly content
Keep a close look at the latest SEO, internet marketing, and B2B trends
Driving targeted and loyal traffic to the website through effective community-building
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
Perform competitor research and analysis along with website audits
Analyze the site structures for SEO elements like URL, HTML tags, etc., and provide recommendations for improvements
2. Search Engine Marketing (SEM)
Execute tests٫ collect and analyze data٫ identify trends and insights
Achieve maximum ROI in paid search campaigns using analysis of data
Track٫ report٫ and analyze website analytics
Track٫ report٫ and analyze PPC initiatives and campaigns
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
Optimize copy and landing pages for paid search engine marketing campaigns
Continually expand and optimize paid keyword discovery
Research and analyze competitor advertising links
3. Social Media:
Designs, builds, and maintains our social media presence
Traffic through social media page.
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with marketing departments, management.
Audits and analyses social media presences, including digital advertising.
3 - 5 Years
1 Openings
1.0-4.0 Lac/Yr
Face-to-Face interview
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