A Search Engine Optimization (SEO) Executive is responsible for optimizing a website's ranking on search engines such as Google, Bing, and Yahoo. The role involves analyzing website traffic, developing and executing SEO strategies, performing keyword research, and ensuring that the website is optimized for both search engines and users.
The key responsibilities of an SEO Executive may include:
Conducting keyword research to identify popular and relevant search terms
Analyzing website traffic and providing recommendations for optimization
Developing and implementing SEO strategies to increase website traffic and rankings
Creating and optimizing website content to improve its search engine visibility
Collaborating with other departments such as content, design, and development to ensure SEO best practices are incorporated into website updates
Analyzing and reporting on SEO performance metrics to identify areas of improvement
Staying up-to-date with the latest SEO trends, techniques, and algorithm changes
Managing and monitoring search engine advertising campaigns, if required.
Requirements
an SEO Executive should have strong analytical skills,
excellent communication skills,
Able to work collaboratively with cross-functional teams.
They should also have a good understanding of web analytics tools, and SEO best practices,
Proficient in using SEO tools such as Google Analytics, Google Search Console, and SEMRush.
A degree in marketing, business, or a related field may be preferred.
Min. 2 years of Experience required
Hands-on experience in all aspects of SEO: On-page & off-page optimization.