Key responsibilities:
1. Develop optimization strategies that increase the client search engine results rankings
2. Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
3. Work on comprehensive keyword research for client products/services and their target audience.
4. Work on on-page optimization analysis, recommendations, and execution, in coordination with development and copywriting teams
5. Monitor and administer web analytics dashboards, reports, and key reporting tools; point out key areas of importance in accordance with our goals
6. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting
7. Implement link-building campaigns in coordination with our SEO goals
8. Define key metrics and translate SEO results into business objectives and ROI; update content and website links for maximum optimization and search engine rankings
9. Collect data and report on traffic, rankings, and other SEO aspects
10. Manage on-page and off-page optimization projects and report on performance
11. Research and analyze competitor advertising links