Responsibilities:
Conduct thorough keyword research and analysis to identify high-value, relevant keywords for our products and services.
Develop and implement on-page optimization strategies, including optimizing titles, meta descriptions, headers, content, and images, to enhance search engine rankings.
Analyze and optimize website architecture, structure, and navigation to improve crawlability and indexability for search engines.
Identify and pursue quality link-building opportunities to enhance the website's authority and search engine visibility.
Monitor and analyze website performance, search engine rankings, and organic traffic using various SEO tools and analytics platforms.
Collaborate with the content team to develop and optimize compelling, search engine-friendly content that aligns with our target audience's search intent.
Stay up-to-date with the latest search engine algorithms, trends, and best practices in the SEO industry.
Conduct competitor analysis and benchmarking to identify opportunities for improvement and gain a competitive advantage.
Provide regular reports and actionable insights to stakeholders, highlighting key performance indicators (KPIs) and recommendations for optimization.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Proven experience in SEO, with a minimum of 1 year in a similar role.
In-depth knowledge of on-page optimization techniques, link-building strategies, and technical SEO best practices.
Proficiency in using SEO tools and platforms (., Google Search Console, Ahrefs, SEMrush, Moz).
Strong analytical and data-driven mindset, with the ability to interpret and act on website performance metrics.
Excellent written and verbal communication skills for presenting findings and recommendations.
Ability to work collaboratively with cross-functional teams, including content, development, and marketing teams.
Understanding of web technologies, including HTML, CSS,