As an SEO Executive, you will be responsible for optimizing our website and content to improve search engine rankings, drive organic traffic, and increase online visibility. You will work closely with various teams to implement effective SEO strategies and ensure that our digital presence aligns with business objectives.
Key Responsibilities:
Keyword Research & Analysis:
Conduct thorough keyword research to identify opportunities for growth.
Analyze keyword performance and trends to refine SEO strategies.
On-Page SEO:
Optimize website content, meta tags, headings, and images for search engines.
Ensure website structure and internal linking adhere to SEO best practices.
Collaborate with content creators to produce SEO-friendly content.
Off-Page SEO:
Develop and execute link-building strategies to improve domain authority.
Manage relationships with external partners and influencers for backlinks.
Technical SEO:
Monitor website performance and identify technical SEO issues.
Work with developers to implement necessary technical improvements.
Analytics & Reporting:
Track and report on key SEO metrics such as organic traffic, rankings, and conversions.
Use tools like Google Analytics, Google Search Console, and SEO software to analyze performance.
Provide insights and recommendations for continuous improvement.
Competitor Analysis:
Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
Stay updated with industry trends and algorithm changes to maintain a competitive edge.
Collaboration:
Work closely with the marketing team to align SEO strategies with broader marketing goals.
Assist in the planning and execution of digital marketing campaigns.