1.) Optimizing copy and landing pages for search engine optimization.
2.) Performing ongoing keyword research including discovery and expansion of keyword opportunities.
3.) Researching and implementing content recommendations for organic SEO success.
4.) Research and analyze competitor advertising links.
5.) Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
6.) Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organizing campaigns.
7.) Develop and implement link building strategy.
8.) Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
9.) Work with editorial and marketing teams to drive SEO in content creation and content programming.
10.) Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
11.) Carrying out detailed keyword research according to the latest keyword strategies.
12.) Keeping up to date with the most recent developments in Search Engine Marketing
13.) Paying particular attention to any significant Google algorithmic changes.
Should have a Bachelors degree
14.) In- depth experience with website analytics tools and Familiarization with Google analytics.
15.) Up- to- date with the latest trends and best practices in SEO and SEM