Digital Marketing:
Outline Ads/ Group Ads and Site-link extensions, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI/ROAS.
Understanding of Bid-Strategy and optimise campaigns based on quality leads.
Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Requirements and skills
Manage PPC campaigns across Google, Bing, and other paid platforms.
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools
Familiarity with A/B and multivariate experiments
Key Functional Areas of Responsibility
Plan, develop and implement our SEM/SEO strategy
Work towards organic search optimization and ROI maximization
Identify key SEO/SEM KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Professional Skills & Qualifications
1 year+ of experience as SEO/SEM Executive or similar role
1 year+ of experience in Technical / Analytical Skills.
Proven success in SEO
Expertise in A/B and other testing methods
Familiarity with HTML, CSS, JavaScript is a plus
Good time-management skills
1 - 4 Years
1 Openings
Not Disclosed
Wagle Estate Thane 
Face-to-Face interview
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