Responsibilities:
Keyword Research and Analysis:
Conduct thorough keyword research to identify high-value keywords relevant to our industry and target audience.
Analyze keyword performance and trends using SEO tools to refine strategies.
On-Page and Off-Page Optimization:
Optimize website content, meta-tags, and on-page elements to improve search engine ranking and user experience.
Develop and execute off-page optimization strategies such as link building to increase website authority.
Technical SEO Implementation:
Work closely with the development team to implement technical SEO elements (site structure, schema markup, etc.) for optimal crawling and indexing.
Content Strategy and Development:
Collaborate with content creators to develop SEO-friendly content that aligns with targeted keywords and engages the audience.
Performance Monitoring and Reporting:
Monitor website performance using SEO tools (., Google Analytics, Search Console) and prepare regular reports on key SEO metrics.
Use data-driven insights to make recommendations for continuous improvement.
Stay Updated on SEO Trends:
Keep abreast of industry trends, algorithm updates, and best practices in SEO to implement innovative strategies.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
Proven experience as an SEO Executive or similar role.
Strong understanding of search engine algorithms and SEO best practices.
Proficiency in SEO tools like Google Analytics, SEMrush, Ahrefs, etc.
Knowledge of on-page, off-page, and technical SEO elements.
Excellent analytical and problem-solving skills.
Effective communication and teamwork abilities.
Additional Skills (Preferred but not mandatory):
Experience with HTML, CSS, and website development.
Certifications in SEO or related fields.