Key Responsibilities:
Keyword Research: Conduct in-depth keyword research to identify relevant search terms and phrases that align with the business goals.
Analyze keyword competition and search volume to make informed content and optimization decisions.
On-Page Optimization: Optimize website content, meta tags, and HTML elements to enhance search engine crawlers' understanding of the site's relevance.
Ensure proper URL structure, internal linking, and mobile-friendliness for a seamless user experience.
Content Development: Collaborate with content creators to develop high-quality, keyword-rich content that appeals to both users and search engines.
Implement SEO best practices for content, including keyword integration, headers, and meta descriptions.
Off-Page Optimization: Develop and execute link-building strategies to increase the website's authority and credibility.
Monitor backlinks for quality and relevance, disavowing toxic links when necessary.
Technical SEO: Identify and address technical issues that impact website performance, such as site speed, crawlability, and indexability.
Implement structured data and schema markup to enhance search engine results.
Analytics and Reporting: Utilize SEO tools and analytics platforms to track website performance, keyword rankings, and user engagement.
Create regular reports to provide insights and recommendations for continuous improvement.
Competitive Analysis: Monitor and analyze competitors' SEO strategies and performance to identify opportunities for improvement.
Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt SEO strategies accordingly.
Local SEO: Optimize websites for local search by managing Google My Business profiles, local listings, and online reviews.
Qualifications:
Bachelor's degree in marketing, business, or a related field (preferred).
Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
Proficiency in SEO tools such as Google