• Planning and executing the marketing strategy for the organisation
a. Have a background of ground-level marketing strategy and execution
b. Have relevant experience in social media strategy and e-commerce.
c. Should be able to execute strategy across all relevant online and offline platforms to increase awareness and drive sales.
• Set up, monitor, collate, report and provide insight on key social media metrics as well as analytics and campaigns.
• Perform detailed analysis of various channel conversions and suggest ROI optimization across each platform.
• Create and implement the monthly marketing plan including budget management.
• Design and create collaterals including online media posts, print media and advertisements, presentations for various events.
• Work with senior colleagues in launching, managing and measuring the success of various initiatives for different products and services.
• Manage vendors/agencies for various online and offline activities and requirements.
• Create and update content across platforms including blogs, articles and website content.
Person Profile:
• Knowledge of designing using software such as Photoshop and Illustrator.
• Analytical skills and experience managing to ROI targets
• Previous experience of creation of marketing strategy and its implementation.
• Previous experience in co-ordinating campaigns.
• Knowledge of SEO and PPC ideal.
• Good English writing skills.