your responsibilities include
· perform keywords research
· optimize the content
· monitor user engagement over our website
. You should be familiar with current SEO strategies and tools. You should have excellent analytical abilities.
. You ought to ensure that we attract and connect with our intended target audience and convert guest visitors into clients.
Responsibilities
· Develop and implement SEO goals for the organization.
· Lead keyword research utilizing different tools (. Keyword Planner, Moz, etc.)
· Perform competitive analysis and distinguish gaps in our content.
· Identify areas in our website design which needs improvement.
· Refresh old content and add effective calls to action (CTAs) to enhance client commitment.
· Track essential SEO metrics including organic traffic, conversion rates and time spent on page.
· Monitor day to day actions in web analytics.
· Provide details regarding performance metrics contrasting them with our SEO objectives and benchmarking information.
· Actualize third-party referencing systems and link building strategies.
· Oversee backlinks to build online expert authority.
· Screen and monitor paid search campaigns.
· Work in collaboration with the entire Digital Marketing team.
· Take into consideration SEO techniques and remain fully informed regarding new tools and practices.
Requirements
· Bachelors degree in Marketing or relevant field.
· Proven 3+ years of experience as an SEO Analyst, Digital Marketing Executiveor a similar role in the Marketing Department.
· Professional certification of Advanced Content and Social Tactics, Search Engine Optimization (SEO) is a plus.
· Proven experience of working with Google Analytics and Social Media platforms.
· Strong working experience in email marketing, content marketing, search marketing, and paid advertising.
· Exceptional time management skills.
· Outstanding verbal and written communication skills.