job descriptions
• perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• provide seo analysis and recommendations in coordination with elements and structure of websites and web pages
• provide recommendations and execute strategies for content development in coordination with seo goals – general and keyword specific
• administer search engine programs (xml sitemaps and webmaster tools) for purposes of diagnostic reporting
• help to create and support marketing content to socialize and use for social media purposes (. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• implement link-building campaigns in coordination with seo goals
• assist in the development and execution of communication/content strategies via social communities in coordination with seo goals
• keep pace with seo, search engine, social media and internet marketing industry trends and developments
• operationally strong with regular content updates, blogging, website analysis, and more.
• monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
• monitor and evaluate search results and search performance across the major search channels
• communication to team and management on project development, timelines, and results
• work closely with the other team members to meet the goals