Roles Responsibilities:
• Manage content updates on the Wordpress hosted Pivotree website including the resource center, blog, and build new landing pages, demo pages, as needed.
• Troubleshoot all technical issues across our website.
• Drive SEO in content creation and programming by collaborating with editorial and marketing teams
• Search for opportunities to optimize website architecture content linking and other factors in the interest of improving SEO positions for target keywords.
• Optimize copy and landing pages for search engine marketing
• Support marketing managers when needed in email template creation, email signatures and other digital assets.
• Perform ongoing keyword discovery, expansion and on-page and off-page optimization across our web properties.
• Forecast, measure and report on website key metrics, organic traffic, ranking positions, dwell time, return visits and provide and implement recommendations for continuous improvement.
• Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track report and analyze website analytics and PPC initiatives and campaigns
• Conduct owned and competitor site, page audits and analyses to ensure SEO best practice compliance and to benchmark performance to inform strategies and tactics that will help us out-rank and win against competitors.
• Ensure accessibility requirements on the Pivotree website are being met.
• Ongoing monitoring of page speed to ensure A ranking.
Qualifications for Web/SEO Specialist
• 3 - 5 years experience in a web management/developer focused role with a proven track record of successfully planning, testing, executing and optimizing digital properties.
• Working knowledge of Wordpress is required.
• HTML/CSS working knowledge is required.
• 2 years experience in successfully developing and executing SEO campaigns
• Experience using tools like Google Search Console, Google Analytics, SEMrush or simila
Experience
3 - 9 Years
No. of Openings
1
Education
Advanced/Higher Diploma, Any Bachelor Degree
Role
SEO & Web Specialist
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Type of Job
Full Time
Work Location Type
Work from Home