Job Description – Sr. Social Executive
Shaping and growing brands today and tomorrow!
Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.
Our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.
Key responsibilities:
• Training and supervising a cohort of social media specialists.
• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Implement organic social media campaigns
• Create content plans with the social team
• Effective coordination and understanding creative requirements
• Using appropriate research tools to support planning
• Using analysis tools to measure performance and interpret findings into action plan
• Compiling weekly and monthly reports on social growth and performance
• Identify and work with appropriate content creators to build a pipeline of content
• Manage channel growth in line with targets
• Setting objectives of social team and managing performance
• Work closely with copywriters & designers to ensure right products are pushed at the correct time
• Working with the digital team on paid social to optimise campaigns and spend
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.
Key skills (requirements):
• Experience 2-4yrs
• Ability to work in a fast-paced environment
• Experienced at using scheduling and analysis tools
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