We are searching for a passionate SEO analyst to join our marketing team. The SEO analyst's responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic.
Responsibilities:
Conducting keyword research using Google Keyword Planner, and generating new keyword ideas.
Must analyze the website and social media pages, then make recommendations for improvement.
Monitoring website traffic, and search results, and developing strategies.
Applying both on-page and off-page SEO and performing website search engine optimization audits.
Must have knowledge of guest posting and Using guest posting to help grow an online audience.
Optimizing pages for desktop, tablet, and mobile use.
Developing link-building strategies and overseeing backlinks to build online expert authority.
Keeping up to date with new trends and best SEO practices.
Must have knowledge of Google Analytics & Google Search Console.
Track essential SEO metrics including organic traffic, conversion rates and time spent on page.
Monitor day-to-day actions in web analytics.
Perform competitive analysis and distinguish gaps in our content.
Identify areas in our website design that needs improvement.
Take into consideration SEO techniques and remain fully informed regarding new tools and practices.
Requirements
Bachelor’s degree in Marketing or relevant field.
Proven 5+ years of experience as an SEO Analyst and Digital Marketing Executive.
Proven experience of working with Google Analytics, Google Search Console, and Social Media platforms.
Strong working experience in content marketing, search marketing, and paid advertising.
Exceptional time management skills.
Outstanding verbal and written communication skills.
Ability to work under pressure and prioritize tasks.