A Senior Sales and Marketing Executive is a key leadership role responsible for driving revenue growth by developing and executing strategic sales and marketing plans. They oversee all sales activities, manage marketing campaigns, identify new market opportunities, and build strong customer relationships. This role requires a combination of strong analytical skills, leadership abilities, and excellent communication.
Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
Conduct market research and analysis to identify new business opportunities and target markets.
Build and maintain strong relationships with existing and potential clients.
Generate leads and convert them into sales.
Represent the company at industry events, conferences, and trade shows.
Manage the sales and marketing budget effectively.
Develop and execute marketing campaigns across various channels, including digital, social media, email, and print.
Track and analyse campaign performance, providing regular reports to management.
Collaborate with cross-functional teams to ensure alignment between sales and marketing efforts.
Stay up-to-date on industry trends and best practices.
Mentor and guide junior sales and marketing team members.