Key Objectives for this Profile:
ï‚·Delight end-advertiser with our delivery, drive continuous improvements on processes, quality of delivery, productivity and best practices across operations teams
ï‚·Build capability plans in line with new process being outsourced
ï‚·Stay informed on latest market and industry trends and infuse best practices into delivery wherever required
ï‚·Work collaboratively with customer facing teams and execute the goals agreed with the end advertiser
ï‚·Plan, create and execute a holistic digital strategy and programs towards meeting overall business objectives and goals like CPL (Cost Per Lead), Budget Utilisation, and Google Quality Score.Â
ï‚·Manage stakeholder relationships across all processes and deliver on the SLAs agreed
ï‚·Work with Leadership Team to set, refine and review goal progressÂ
ï‚·Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of the campaigns
ï‚·Mentor and coach individuals to create next line of leadership within the team. Drive hiring initiatives in collaboration with the HR team to get the right talent on board
Qualification and Experience:
Bachelor’s degree in Business Administration, Marketing, Computer Science, management information systems, or related discipline, MBA is preferred
ï‚·Overall, 18+ years of experience in Operations with 8 - 10 years of people management experience
ï‚·Experience in handling a team of 50+ members
ï‚·Understanding of SEM/ SEO/ Digital Paid Media is a plus
Quality initiative skill – Six Sigma/ Defect reduction technique, Project Management
ï‚·Proven ability to understand and manage complex systems
ï‚·Coaching and Leadership skills that bring out the best of team
Key Competencies and Attributes:
ï‚·Strong experience in Operations coupled with Digital Marketing knowledge is a plus
ï‚·A creative and conceptual thinker with the ability to develop innovative campaign strategies to meet aggressive goalsÂ