Job Details
Analyze websites and document changes required for SEO.
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Optimize copy and landing pages for search engine marketing
Proactively make strategic PPC campaign recommendations.
Research and analyze competitor advertising links
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics and optimize click-through and conversion rates.
Web development experience is a plus.
Job Skills
Ability to perform research, analyze websites, document changes, and make decisions regarding the optimization approach.
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with bid management tools
Experience with A/B and multivariate experiments
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Strong independent decision-making, organizational, planning, and problem-solving skills
RoleSales/Business Development Manager
Industry Type: Education, Teaching, Training
Functional Area: Sales, Retail, Business Development
Employment Type: Full Time, Permanent
Role Category: Retail Sales
Education
UG :Any Graduate in Any Specialization
PG :Post Graduation Not Required
Experience
0 - 5 Years
No. of Openings
10
Education
B.A, B.C.A, Diploma, Advanced/Higher Diploma, M.C.A, Any Bachelor Degree, Professional Degree, Post Graduate Diploma, Vocational Course
Role
Search Engine Optimization
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office