Key Responsibilities:
Keyword Research:
Conduct keyword research to identify relevant and high-performing keywords for the industry.
Analyze and select keywords based on search volume, competition, and relevance to the business.
On-Page Optimization:
Optimize website content, meta tags, headings, and other on-page elements for targeted keywords.
Ensure website structure and navigation are search engine-friendly.
Off-Page Optimization:
Develop and implement off-page optimization strategies, including link building, to improve the website's authority and nical SEO:
Identify and address technical issues that may impact search engine rankings, such as site speed, mobile-friendliness, and crawl errors.
Collaborate with web developers to implement technical SEO recommendations.
Content Strategy:
Collaborate with content creators to develop SEO-friendly content that meets user intent and aligns with keyword strategies.
Optimize existing content for better search engine visibility.
Analytics and Reporting:
Monitor and analyze website performance using tools such as Google Analytics and SEO platforms.
Prepare regular reports on key SEO metrics and provide insights for improvement.
Stay Updated:
Stay current with industry trends, search engine algorithms, and best practices in SEO.
Implement new strategies and techniques to adapt to changes in search engine algorithms.
Qualifications and Skills:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in SEO, with a track record of successful optimization projects.
Knowledge of SEO tools such as Google Analytics, SEMrush, Moz, etc.
Familiarity with HTML, CSS, and website development.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Up-to-date with the latest trends and best practices in SEO.