SEO EXPERT
Reach C is looking for fun-loving and vibrant individuals who are Experts in SEO to craft a sure-fire
strategy for all Search Engine Optimization and Marketing activities.
Interested? Check out the job description, and apply:
Responsibilities Include:
1. Optimizing copy and landing pages for search engine optimization
2. Performing ongoing keyword research including discovery and expansion of keyword
opportunities
3. Researching and implementing content recommendations for organic SEO success
4. Execute tests, collect and analyze data and results, identify trends and insights in order to
achieve maximum ROI in paid search campaigns
5. Track, report, and analyze website analytics and PPC initiatives and campaigns
6. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies.
7. Optimize copy and landing pages for search engine marketing
8. Perform ongoing keyword discovery, expansion and optimization
9. Research and implement search engine optimization recommendations
10. Research and analyze competitor advertising links
11. Develop and implement link building strategy
12. Work with the development team to ensure SEO best practices are properly implemented
on newly developed code
13. Work with editorial and marketing teams to drive SEO in content creation and content
programming
14. Recommend changes to website architecture, content, linking and other factors to improve
SEO positions for target keywords.
Requirements:
1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (, Google Analytics, WebTrends)
5. Experience with bid management tools
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search