Search Engine Marketing Executive

IMZ Media Solutions

Google Adwords & Analytics Technical Expertise-

• Thorough understanding of Digital Media Planning & Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.

• Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)

• Calculating CPM, CPL, CPV, CPS.

• Create strategies for campaigns including keyword research & ad copies.

• Monitor competitors PPC campaigns and track targeted keywords

• Maintain and monitor keyword bids daily and monthly budget caps

• Working on Publishers Dashboard {Verizon, Vertoz}.

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

• Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.

• Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features

• Excellent understanding of Google Analytics and deriving action items from data points

• Daily Account optimization (Negatives, spends, Daily & Monthly Budget, Keywords optimization, Ad Copy optimization, Location, Device, Demography, Ad scheduling, Bidding Strategy)

• Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.

• Should be Familiar with Google Tag manager

• Proactive in researching & planning strategies.

• Good analytical skills to gain high-quality score & improve PPC Campaigns

• Track and update traffic patterns through PPC or cost per click, as well as Ads Management

Desired Candidate Profile

• 1-3 years of experience in Digital Media Planning & Buying and SEM

• Expert knowledge in Search Engine Marketing - Paid Search

• Good understanding of display advertising

• Excellent understanding of Google Analytics

• Google Adwords & Analytics Certified

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Search Engine Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home