Marketing and Sales Manager Job Responsibilities:
accomplishes Business Development Activities By Researching and Developing Marketing Opportunities and Plans; Implementing Sales Plans; Managing Staff.
marketing and Sales Manager Job Duties:
accomplishes Marketing and Sales Human Resource Objectives By Recruiting, Selecting, Orienting, Training, Assigning, Scheduling, Coaching, Counseling, and Disciplining Employees; Communicating Job Expectations; Planning, Monitoring, Appraising, and Reviewing Job Contributions; Planning and Reviewing Compensation Actions; Enforcing Policies and Procedures.
achieves Marketing and Sales Operational Objectives By Contributing Marketing and Sales Information and Recommendations to Strategic Plans and Reviews; Preparing and Completing Action Plans; Implementing Production, Productivity, Quality, and Customer-service Standards; Resolving Problems; Completing Audits; Identifying Trends; Determining System Improvements; Implementing Change.
meets Marketing and Sales Financial Objectives By Forecasting Requirements; Preparing An Annual Budget; Scheduling Expenditures; Analyzing Variances; Initiating Corrective Actions.
determines Annual and Gross-profit Plans By Forecasting and Developing Annual Sales Quotas for Regions; Projecting Expected Sales Volume and Profit for Existing and New Products; Analyzing Trends and Results; Establishing Pricing Strategies; Recommending Selling Prices; Monitoring Costs, Competition, Supply, and Demand.
accomplishes Marketing and Sales Objectives By Planning, Developing, Implementing, and Evaluating Advertising, Merchandising, and Trade Promotion Programs; Developing Field Sales Action Plans.
identifies Marketing Opportunities By Identifying Consumer Requirements; Defining Market, Competitor's Share, and Competitor's Strengths and Weaknesses; Forecasting Projected Business; Establishing Targeted Market Share.
improves Product Marketability and Profitability By Researching, Identifying, and C