DESCRIPTION
The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client’s business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.
COMPETENCIES
Excellent communication skills and ability to communicate with our clients in the US.
5+ years of consulting experience and/or Marketing project implementation experience.
2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.)
Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.)
Experience working with DSPs (Adobe Media Optimizer, DoubleClick, Media Math).
Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging.
Experience working with marketing, sales and other key stakeholders to drive business success.
Bachelor’s degree in technology or engineering or related discipline.
5 - 6 Years
4 Openings
Not Disclosed
Bangalore 
Face-to-Face interview
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