Sales Officer

Cocoguru Coconut industries Private Limited

Sales Officer - Job Description

Objective

Achieve growth in sales for the company in the given territory by visiting the market

personally and deploying the sales team.

Responsibilities

• Distributors – appoint, set terms, define territory,. Motivate, manage

• Sales – Secondary sales to retailers and institutions

• Development – create new outlets, promote more SKUs in existing outlets, improve

relationship with retailers and wholesalers

• Stock – Define maximum stock level with distributor, take physical stock, arrange

them right, maintain only adequate stock levels with retailers and distributors without

dumping

• Supply – Take closing stock position a day prior to supply, propose supply quantity,

coordinate with factory for dispatch, collect payment, reduce cost of supply

• Branding – In shop activities, talking to consumers, signboards, hoardings, social

media

• Outlet Data – Collect and organize outlets data into beats and distributors

• Sales Plan – PJP setting, sales forecasting, route coverage

• Coordination – with distributor, distributor salesman, supply driver, office, finance

Actions

• Understand company, brand, products, people, process, vision, history

• Learn the strength and weakness of competitors

• Keenly listen to retailer’s objections, respond to them in an objective manner

• Convince them why our products are suitable to them

• Develop relationships with retailers

• Act, follow up on promises given

• Never tell lies to achieve a sale

Expectations

• Action and Implementation instead of just suggestions or recommendations

• Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the

consumers

• Find opportunities, positives, ways to get things done instead of looking for excuses

• Professional, well groomed, polite yet assertive, follow etiquette

• Think long term and find win-win solutions

• Lead by example with team members, show by doing yourself first

• Find ways to satisfy consumers

• Experience

  2 - 3 Years

• No. of Openings

  3

• Education

  Any Bachelor Degree

• Role

  Sales Officer

• Industry Type

  FMCG / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office