Job Description

Sales Officer - Job Description

Objective

Achieve growth in sales for the company in the given territory by visiting the market

personally and deploying the sales team.

Responsibilities

• Distributors – appoint, set terms, define territory,. Motivate, manage

• Sales – Secondary sales to retailers and institutions

• Development – create new outlets, promote more SKUs in existing outlets, improve

relationship with retailers and wholesalers

• Stock – Define maximum stock level with distributor, take physical stock, arrange

them right, maintain only adequate stock levels with retailers and distributors without

dumping

• Supply – Take closing stock position a day prior to supply, propose supply quantity,

coordinate with factory for dispatch, collect payment, reduce cost of supply

• Branding – In shop activities, talking to consumers, signboards, hoardings, social

media

• Outlet Data – Collect and organize outlets data into beats and distributors

• Sales Plan – PJP setting, sales forecasting, route coverage

• Coordination – with distributor, distributor salesman, supply driver, office, finance

Actions

• Understand company, brand, products, people, process, vision, history

• Learn the strength and weakness of competitors

• Keenly listen to retailer’s objections, respond to them in an objective manner

• Convince them why our products are suitable to them

• Develop relationships with retailers

• Act, follow up on promises given

• Never tell lies to achieve a sale

Expectations

• Action and Implementation instead of just suggestions or recommendations

• Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the

consumers

• Find opportunities, positives, ways to get things done instead of looking for excuses

• Professional, well groomed, polite yet assertive, follow etiquette

• Think long term and find win-win solutions

• Lead by example with team members, show by doing yourself first

• Find ways to satisfy consumers
  • Experience

    2 - 3 Years

  • No. of Openings

    3

  • Education

    Any Bachelor Degree

  • Role

    Sales Officer

  • Industry Type

    FMCG / Food / Beverages

  • Gender

    Male

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

About Cocoguru Coconut industries Private Limited

Cocoguru Coconut Industries Private Limited are manufacturers of pure coconut oil. Different varieties of coconut oil like roasted, cold press and virgin are made. They are packed in convenient small consumer packs like pouches, bottles and cans for the purpose of using as edible oil and hair oil. Manufactured in a modernised unit at Puttur, it is available at all over coastal Karnataka districts of Dakshina Kannada, Udupi, Uttara Kannada, Kasaragod and Kodagu. Products are available all over India at leading e-commerce portals like Amazon, Flipkart, Meesho and JioMart. Company was formed with the vision to spread the benefits of coconut to people and it has come a long way with still a long way to go.
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