The Sales and Marketing Manager will be responsible for developing and executing sales and marketing strategies to drive the growth of Style & Shine Essentialss FMCG products. This role will involve managing both the sales and marketing teams, overseeing product promotions, brand awareness campaigns, and market expansion activities. The ideal candidate will have experience in the FMCG industry and a strong understanding of market dynamics, customer behavior, and effective sales tactics.
Key Responsibilities:
Sales Strategy Development: Create and implement effective sales strategies to achieve revenue and growth targets for the FMCG product line.
Market Analysis: Analyze market trends, customer preferences, and competitor strategies to identify new business opportunities and areas for improvement.
Brand Promotion: Plan and execute marketing campaigns to build brand awareness, increase customer engagement, and enhance market share.
Sales Team Management: Lead, motivate, and train the sales team to optimize their performance and achieve sales targets.
Product Launches & Promotions: Coordinate the launch of new products and manage promotional activities to drive customer acquisition and retention.
Collaboration: Work closely with other departments (., Product Development, Supply Chain, Finance) to ensure the successful execution of sales and marketing plans.
Budget Management: Monitor and control the sales and marketing budget to ensure cost-effective allocation of resources and maximum ROI.
Customer Relationship Management: Build and maintain strong relationships with key customers, distributors, and retailers to enhance business opportunities.
Performance Reporting: Track sales performance and marketing campaign effectiveness, providing regular reports to senior management with insights and recommendations.