Key Responsibilities
• Sales Strategy Development & Execution:
o Develop and implement a comprehensive sales strategy for promoting our testing machines in the pulp and paper industry.
o Set ambitious sales targets and ensure consistent achievement of goals in alignment with company objectives.
• Market Research & Analysis:
o Conduct market analysis to understand industry trends, competitor offerings, and customer needs.
o Gather market intelligence to identify new opportunities, optimize pricing, and refine marketing strategies.
• Customer Relationship & Voice of Customer (VoC):
o Build and maintain strong relationships with key industry clients, distributors, and partners.
o Collect and analyse Voice of Customer (VoC) insights to understand customer needs and guide product development and positioning.
• Product Management & Development Support:
o Collaborate with product management and R&D teams to align sales strategies with product features and development.
o Provide feedback from customers to drive continuous improvement and innovation in our testing equipment.
• Marketing & Branding:
o Lead the development of marketing campaigns to enhance brand visibility and awareness.
o Work closely with the marketing team to create compelling content, promotional materials, and targeted advertising strategies.
• Team Leadership & Coordination:
o Oversee and mentor the sales team to meet departmental objectives.
o Collaborate with internal departments such as R&D and production to ensure timely delivery and alignment with customer expectations.