• devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving budgets and revenues.
• liaise with the management in adopting price strategies across the hotel.
• build-on and develop relationships with our current and past clients.
• analyze current markets and identify new markets and potential clients.
• tour series contracting.
• organize and conduct site inspections and familiarization trips in conjunction with the hotel team.
• manage the number and performance of third party and promotional websites and liaise with
providers in ensuring optimisation of the hotel’s online position.
• proactively monitor the hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
• liaise with digital team in managing the content of the hotel’s website.
• develop and agree departmental sales plans and communicate them clearly to all parties.
• manage all promotional collateral from copyright through to design and print and ensure that it is in line with branding.
• ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
• where necessary devise adverts for the promotion of the food & beverage departments in the local market.
• manage the guest database and ensure that client’s details are accurate and up-to-date.
• ensure that all client correspondence is tracked and recorded, including quotations and contracts.
• represent the hotel at consumer trade fairs, mall promotions and tourism events both at local and national level.
• organize on and off-site client entertainment.
• maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
• submit weekly sales & marketing activity reports to the directors.