Responsibilities:
Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
Conduct keyword research and optimize website content, landing pages, and blog articles to improve organic search rankings and maximize search engine visibility.
Create compelling and persuasive copy for various digital platforms, including websites, email campaigns, social media posts, and advertising materials.
Manage and optimize social media channels to engage with our target audience, increase followers, and drive website traffic.
Monitor and analyze website analytics, conversion rates, and user behavior to identify opportunities for optimization and improvement.
Design and implement effective sales funnels, including lead capture forms, email campaigns, and sales nurturing sequences, to maximize conversions and customer acquisition.
Collaborate with cross-functional teams to develop and execute targeted marketing campaigns aligned with business objectives.
Stay updated on the latest digital marketing trends, tools, and techniques, and provide recommendations for continuous improvement.
Monitor competitor activities and industry trends to identify opportunities and develop strategies to maintain a competitive edge.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, sales optimization, and lead generation, preferably in a startup or technology-driven environment.
Extensive knowledge and hands-on experience in SEO, keyword research, and on-page/off-page optimization techniques.
Strong copywriting skills with the ability to create compelling and persuasive content for various digital platforms.
Proficiency in managing social media platforms, including content creation, scheduling, and community engagement.
Experience in utilizing analytics tools, such as Google Analytics, to monitor website performance and identify areas for improvement.