The sales and marketing executive, working alongside the manager sales & marketing, head brewerand operations manager. The sales and marketing executive will usually be responsible for advertising, promotions and marketing budgets. They will develop various sales and marketing campaigns with a keen eye on the budget and return on investment.
- Develop a sales plan for the brewerys products They must develop a comprehensive sales plan with: marketing strategies for each product line, customer demographic analysis, sales forecasts, and growth strategies. The sales plan will also examine pricing structure, revenue goals, sales locations, customer retention strategies, advertising avenues, and sales team activities.
- Create a sales strategy for the brewery The sales strategy will explain the best way to position the brewerys brand in the market.
- Create sales forecasts The sales and marketing executive must create and distribute sales forecasts to the other departments within the brewery. This allows the brewery to adjust production levels and organise logistics.
- Manage sales and promotional events The brewery will occasionally run sales and promotional events in-house or at trade shows. The sales and marketing executive must ensure these events are well-run and promote the brewery in the best way possible.
- Organizing and executing various events at accounts, as well as brew fests and more. These include but are not limited to beer dinners, tap takeovers, festivals, tasting events, and samplings.
- Develop relationships with key customers Relationships are very important in the brewing industry. The sales and marketing executive must develop relationships with key customers to sell more products and ensure they remain happy.
- Analyse customer demographics and market trends The sales and marketing executive will analyse the demographics of both current and prospective customers. This information will be used for developing market strategies and new