Sell products to customers, focusing on volume, mix and profitability targets for assigned Business Units/Product Groups. Establish and maintain effective customer relationships to understand customer needs, promote customer understanding of full product offering, and align to provide a solution. Ensure a positive customer experience throughout the sales process. Prepare sales plans using company tools. Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls. Create added value for the customer and ensures the successful outcome of transactions, contracts and proposals by using effective sales techniques. Communicate details in accordance with offering and strategy (delivery time, payments, and general terms and conditions). Ensure efficient marketing activities and value proposition to customers. Manage administrative procedures in sales processes, and support collection and project management activities when needed.