Key Responsibility Areas : 6 – 8 Areas Activities
HNW Portfolio Management
(Acquiring, Enhancing, Deepening and
Retention)
ï‚· Liaising with PB/ Preferred RM to flag eligible
customers form Classic/ Preferred portfolio
ï‚· Acquire new customers who meet product criteria
ï‚· Regular interaction with the customer to build
rapport to understand and update the profile.
ï‚· Enhance the Overall value/book size of the
portfolio
ï‚· Maintain the overall quality / hygiene parameters
of the portfolio
ï‚· Cross selling products of the bank based on the
customer need
ï‚· Joint calls being done along with Supervisor as per
defined process
ï‚· Advisory services to be offered based on the
requirement in coordination with PBG.
ï‚· Attrition control of customers
ï‚· Achieving MTD and YTD Revenue Targets
ï‚· Operations, Marketing & Processes ï‚· Error free documentation for all account opening
and all customer instructions (Stop payments, FD
Closure, etc)
ï‚· Ensure KYC / AML norms are adhered to at all
points of time
ï‚· Ensure that 5-S norms are adhered to for
individuals workstation
ï‚· Increase in wallet share ï‚· Look for opportunities to cross sell any other
product of the Bank, to ensure that HDFC Bank is a
one stop shop & solution for all banking needs of
the Imperia Customer
ï‚· Sales to family members and associates (all
network)
ï‚· Ensure that optimal levels of Income generating
Product Group Holding (IPGH) is reached
ï‚· Product Penetration & contribution
towards focused product
ï‚· Ensure that an optimal level of Income generating
Product Group Holding (IPGH) is reached.
ï‚· Enhance client's Customer To Group ( CTG ) level
ï‚· Customer Service ï‚· Ensure quality customer service is delivered. All
customer queries and complaints are being
resolved within TAT.
ï‚· Customer is informed about any regulatory or
process change. Keep the customer updated on
program features.
ï‚· Ensure timely customer communication on
requests and concerns raised.
ï‚· Proactive complaint management through