Key Responsibility Areas : 6 – 8 Areas Activities
HNW Portfolio Management
(Acquiring, Enhancing, Deepening and
Retention)
Liaising with PB/ Preferred RM to flag eligible
customers form Classic/ Preferred portfolio
Acquire new customers who meet product criteria
Regular interaction with the customer to build
rapport to understand and update the profile.
Enhance the Overall value/book size of the
portfolio
Maintain the overall quality / hygiene parameters
of the portfolio
Cross selling products of the bank based on the
customer need
Joint calls being done along with Supervisor as per
defined process
Advisory services to be offered based on the
requirement in coordination with PBG.
Attrition control of customers
Achieving MTD and YTD Revenue Targets
Operations, Marketing & Processes Error free documentation for all account opening
and all customer instructions (Stop payments, FD
Closure, etc)
Ensure KYC / AML norms are adhered to at all
points of time
Ensure that 5-S norms are adhered to for
individuals workstation
Increase in wallet share Look for opportunities to cross sell any other
product of the Bank, to ensure that HDFC Bank is a
one stop shop & solution for all banking needs of
the Imperia Customer
Sales to family members and associates (all
network)
Ensure that optimal levels of Income generating
Product Group Holding (IPGH) is reached
Product Penetration & contribution
towards focused product
Ensure that an optimal level of Income generating
Product Group Holding (IPGH) is reached.
Enhance client's Customer To Group ( CTG ) level
Customer Service Ensure quality customer service is delivered. All
customer queries and complaints are being
resolved within TAT.
Customer is informed about any regulatory or
process change. Keep the customer updated on
program features.
Ensure timely customer communication on
requests and concerns raised.
Proactive complaint management through