Programmatic Marketing Manager

Impact Guru

3 - 7 Years
2 Openings
10.0-20.0 Lac/Yr
Andheri East Mumbai
Face-to-Face interview

Key Skills

DSP (DV360 Media Math Amazon DSP Yahoo DSP RTB House Criteo) Marketing Manager

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Job Description

Role responsibilities :

1. Create the product feed from scratch for all permutations, executing and measuring the campaigns on DV360 to deliver the impact.

2. Implement self-developed Bidding scripts via DV360

3. Provide recommendations, and executing strategies for Campaign Structuring, Targeting, Creatives, Betas, and other facets of Programmatic Marketing

4. Driving maximum business impact from campaigns.

5. Driving growth for all portfolios that cover verticals: DIY Crowdfunding/Fundraising & Accelerate Crowdfunding/Fundraising.

6. Analyze reporting dashboards, and key reporting tools, and identified key areas of importance

7. Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.

Experience
3 - 7 Years
No. of Openings
2
Education
Any Bachelor Degree
Role
Programmatic Marketing Manager
Industry Type
Media / Entertainment / Broadcasting
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office

About Impact Guru

We knew this. Even before the pandemic, we knew that a large number of Indians struggled to pay for critical health costs, that very few had insurance to fight health emergencies, and that one critical illness could deplete the entire familys financial health, sometimes even burying them in debt for years. More than 50 million Indians have already been pushed into poverty because of healthcare related costs.