Position: Product marketing associate / specialist
Who are we looking for?
Folks who are sharp, ambitious and passionate about marketing; and are ready to go onward and upward; along with us in our journey of building great products and designing great user experiences.
Self-driven and outcome-oriented.
Well-organized and ability to multi-task.
A solutions-first thinker and loves teamwork.
Passionate about helping customers find success.
Never compromises on quality or delivering great user experience.
Has an impeccable eye for detail, strong communication skills, and the ability to articulate and implement strategic and creative feedback.
Has excellent written skills and the ability to convey complex technical information in simple, direct, and friendly tone.
If the above describes you, read further and apply.
What would your work entail?
Put to use your excellent verbal, written, and interpersonal communication skills for marketing.
Understanding highly technical concepts and communicating them in a language that the target audience resonates with.
Help drive lead generation - with a specific focus on our Go-to-Market approach all the way from strategy to execution and measurement.
Define and captain the campaign strategy for global customer acquisition and retention.
Create customer activations over diverse marketing channels to drive product subscriptions.
Collaborate with our international business partners on marketing communications strategy.
Track project performance and provide data-backed insights to optimize them.
Find new opportunity/areas to ensure business success with regular quant-driven discussions with Zoho leadership.
Your jobs and responsibilities will include, but not limited to
Conducting extensive research on industry-related topics to develop original content.
Creating in-depth user guides, FAQs, technical overviews, and in-product help documentation.
Developing content for blogs, articles, product descriptions, social media, and the comp