Ob Description
1. Ensure Products and Releases are Launched Correctly and On Schedule. Full Accountability for Brand and Delivery of all Programs Related to It.
1. Make Creative Recommendations to Expand Product Base and Vision. Search, Analyze and Understand the Competitors Marketing and Sales Strategy.
2. Suggest Ways to Track Product Use and Impact On End Users.
3. Incorporating Feedback and Input from Customers, Partners and In-house Teams On Product Strategy and Finding Ways to Expand Product Market Reach.
4. Assess Market Potential and Dynamics. Find and Suggest New Business Avenues, Segments, Products to the Marketing Manager. Develop and Implement Strategy and Business Development Ideas Including New Product Launches, in Coordination with the Marketing Manager.
5. Evaluating and Controlling the Marketing Contribution for the Division: Improve Market Share, New Brand Building So as to Grow the Therapy Area, Achievement of Sales and Profitability Targets of the Division, Improve Specialty Coverage and People Development and Team Building. Collect and Analyze Feedback from Customers and other Teams to Shape Requirements, Features and End Products.
6. Lead Product Executives and Coordinate Cross-functional Teams.
7. Brand Management to Strengthen Portfolio, Reviewing Existing Portfolio, Consolidating Existing Brand Portfolio, Create a Strategy for Distinct Positioning and Communication of the Division.
8. Ensure Successful Implementation and Ensure Timely and Vigorous Monitoring of the Campaign Launched for the Product. Calculate the Roi and Success of the Campaign.
9. Develop Visual Aid, Leave Behind Literature, Brand Reminders and Ensure Timely Dispatch in Co-ordination with Dispatch Team.
10. Engage in the In-house and On-field Training. Regular Monitoring of the Field Force Sales Performance, in Clinic Effectiveness, Implementation of Strategy in Coordination with the Marketing Manager.
11. Participate in the Cycle Review Meetings.
12. Assist In