Job Description:
• Brand Management and developing marketing strategies to build them.
• Responsible for new product launching in different areas (PAN India).
• Planning and Design promotional materials / tools to support the Sales /
marketing objectives with cost effectiveness.
• Develop strategy and appropriate media plans to periodically review the success of
the inputs.
• Joint work with the Tele Sales Team to develop the territories and to understand the
market dynamics and demand, identifying market opportunities for brand building.
• Handling various Distribution Channels like Franchisee/Distributors, etc. for product
penetration in various State, Cities, District level.
• Create, Promote, Monitor Campaigns for Sales promotion.
• Train, motivate and guide the Tele Sales Team to ensure the continuous growth of the
brand.
• Coordinate with the Tele Sales Team, Packing & Distribution Team for allocation of
products and fast moving.
Role purpose: The role of the Product Manager is to contribute to the development of the product market strategy, define new product requirements, and drive new product development to grow products in-line with Addom/Williams business goals. The Product Manager will be responsible for developing the roadmap for their product/service line across the full product life cycle, with the Product & Market Lead.
Key duties and responsibilities:- Market analysis
• Define market – working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.
• Pipeline buyer analysis – document customer attraction to product, as well as the barriers to buy.
• Competitor analysis:
 Identify competitive and alternative offerings in the market.
 Document their strengths and weaknesses.
 Make recommendations for strategies to sustain our market position to the Product & Market Lead
3 - 9 Years
2 Openings
5.0-6.5 Lac/Yr
Face-to-Face interview
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