Role: Product Marketing Manager
Experience: 8 to 12 years
Job Location: Chennai
What you'll do
The successful candidate will manage all aspects of pricing, promotions, channels, and advertising
for the product line, with responsibilities including:
Assessing the strengths and weaknesses of our product line, promoting it across all
major channels
Identifying essential product features to be promoted and tracking the effectiveness
of the campaigns across channels to boost the product line against competitors
Recognizing opportunities for expanding the product line by pinpointing consumer
gaps, search trends, and competitors' strengths
Collaborating with key channel managers to ensure alignment with budgets,
fostering success in both ad-driven and organic growth to achieve sales targets within
the product line's cost budgets
Developing and maintaining relationships with stakeholders in online marketplaces
and digital channels
Comparing products against competitors in terms of features, pricing, and listing
quality.
Responsibilities:
Demonstrated experience in e-commerce, including listing, digital ads, and organic
search across one or more major channels
Proven expertise in digital marketing strategies that drive sales, such as paid
advertising across various media and channels, email marketing, and affiliate marketing
Experience in launching new products and comprehensive knowledge of product
marketing, including managing listings, pricing, promotions, and positioning
Exceptional qualitative and quantitative analytical skills
Ability to navigate a dynamic and complex ecosystem
Adept at building relationships with both internal and external stakeholders
Advanced proficiency in Excel and outstanding written and verbal communication
skills
About Us:
OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida,