Experience: 4 - 5 Years
job Description
· Participate in Forming Effective Paid Search Strategies
· Launch and Optimize Various Ppc Campaigns
· Oversee Accounts On Search Platforms (. Google Adwords, Bing)
· Be Involved in Keyword Selection and Audience Targeting
· Monitor Budget and Adjust Bids to Gain Better Roi
· Track Kpis to Assess Performance and Pinpoint Issues
· Produce Reports for Management (. Dashboards)
· Write Attractive and Concise Copy for Adverts
· Suggest and Develop New Campaigns Across Multiple Channels
· Maintain Partnerships with Ppc Ad Platforms and Vendors
· Find Ways to Reduce the Risk of Click Fraud
· Keep Abreast of Ppc and Sem Trends
· Proven Experience as a Ppc Manager Ordigital Marketing Specialist
· Experience in Data Analysis and Reporting
· Knowledge of Seo and Digital Marketing Concepts
· Familiarity with Multiple Platforms (. Adwords, Facebook, Yahoo) is Preferred
· Working Knowledge of Analytics Tools (google Analytics, Webmaster Tool,Tableau, Webtrends Etc.)
· Understanding of Html and Xml is a Plus
· Proficient in Ms Office (particularly Excel)
· Excellent Communication Skills
· Analytical Thinking with Strong Math Skills
· /bsc/ba in Marketing, Digital Media or a Related Field; Adwords Certification is a Plus.
role: Ppc /pay per Click Specialist
industry Type Advertising, Pr, Mr, Event Management
functional Area Marketing, Advertising, Mr, Pr, Media Planning
employment Type Full Time, Permanent
role Category Online/digital Marketing
education
ug :graduation Not Required, Any Graduate in Any Specialization
pg :any Postgraduate in Any Specialization, Post Graduation Not Required
doctorate :doctorate Not Required, Any Doctorate in Any Specialization