PPC Expert

Pinkpowerco

2 - 3 Years
1 Openings
Not Disclosed
Face-to-Face interview
Gurgaon - Cyber Park, Gurgaon

Key Skills

Digital Marketing Executive Internet Marketing Digital Marketing Digital Marketing Expert Online Marketing Executive

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Job Description

Responsibilities:

Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, bid management, CPA optimization, and landing page testing

• Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives

• Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Instagram, LinkedIn)

• Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals

• Analyze trends and improve media performance based on the client’s KPIs

• Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance

Requirements:

2+ years managing, developing, and optimizing paid social media campaigns and strategies.

Experience managing performance-based paid social advertising campaigns and departments such as Facebook,Linkedin,Instagram,Google..etc ideally in an agency setting.

Experience planning, executing, and optimizing paid media and advertising programs across multiple regions and publishers.

A subject matter expertise of performance advertising, social, and metrics.

Strong leadership and management skills, proven success building a team and cultivating talent.

Excellent quantitative and data analysis skills.

Entrepreneurial spirit and vision for constant growth and innovation.

Willingness to produce results on your own, and demonstrate by doing, in order to help the department reach it’s goals and help team members progress.