As PPC specialist you will be generating leads through online channels such as google,
linkedin and social. You should have expertise in implementing textual ads, display ads,
remarketing ads using google or any other Demand side Platform.
You will be involved in setting goals, budget and KPIs for all markets and track performance
accordingly. You should have a strong experience in lead generation through search engine
marketing and working with third party tracking tools.
Requirements:
• Hands on SEM experience in implementing and managing PPC
campaigns using Google AdWords and Adwords editor.
• Experience in Campaign Optimisation, Keywords Analysis, Keyword Research,
Reporting and Analysis, Use of extensions/snippets/callouts and Account Audit
activities.
• Execute tests, collect and analyse data, identify trends and insights in order to achieve
maximum ROI in paid search campaigns not limited to platforms like google Adwords,
Linkedin ads, facebook ads, youtube ads, bing ads etc.
• Experience of using any third party tracking tools
• Implementing Remarketing campaigns, programmatic campaigns, lead generation
campaigns, dV 360 or any other DSP from start to finish.
• Adwords Certification - Fundamentals + Advanced Search/ Display/ Reporting ( Good
to have)
• A/B testing of ads, landing pages and new ideas and the regular evaluation of new
features.
• Experience in managing lead generation campaigns
• Understanding of Google Analytics
• Managed large ad budget accounts – Rs. 5 Lakhs to 50 lakhs+ monthly budgets
• Clarity of thought and Analytical bent of mind
• Proficient on MS excel and PowerPoint
• Excellent organizational skills and a detail-oriented approach to problem solving
• Demonstrated proficiency with written and spoken English