Exciting Opportunity for Senior PPC Specialist
We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.
Key Responsibilities:
Campaign You will take ownership of all aspects of PPC campaign
Management and management, from keyword research and ad creation to bid
Optimization management and performance tracking. Leveraging your deep
understanding of all major PPC platforms such as Google Ads,
Meta Ads, and Bing Ads, you will continuously optimize
campaigns to improve click-through rates (CTR), conversion rates,
and overall campaign efficiency. Assist in the maintenance and
monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account
metrics
Strategic Planning and Execution Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
Data Analysis and
Experience
2 - 5 Years
No. of Openings
2
Education
B.A, B.C.A, B.Com, B.Tech
Role
PPC Expert
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office