We are seeking a seasoned Senior PPC Specialist to manage our PPC campaigns and oversee paid search budgets.
Roles and Responsibilities:
Ad Creation: Develop the best-paid search advertisements within budget
Marketing Channels: Explore, design, launch, and optimize PPC campaigns
Organic Results: Generate organic results for paid search campaigns across multiple media channels
Account Management: Maintain PPC accounts on ad platforms like Google AdWords
Keyword Optimization: Optimize targeted keywords for campaigns
Audience Targeting: Ensure campaigns reach the targeted audience
Bid Management: Proactively update bids to maximize ROI
Performance Tracking: Monitor KPIs to assess performance
Issue Resolution: Identify and respond to PPC ad issues
Reporting: Produce easy-to-read reports for management
Ad Copy: Design concise and attractive advertisement copy
Campaign Updates: Update marketing campaigns based on audience response
Vendor Relations: Maintain effective partnerships with PPC vendors and ad platforms
Fraud Minimization: Creatively minimize click fraud
Metrics Familiarity: Understand click-through rates, cost per click, cost per conversion, return on ad spend, etc.
Competitor Analysis: Assess competitors to develop new strategies
Analytical Insights: Provide analytical insights on campaign performance
Budget Monitoring: Oversee daily and monthly budgeting
Client Metrics: Track and monitor campaign metrics for each client
Improvement Reports: Generate reports to identify areas for improvement
Management: 25+ projects with a team
Experience & Working Conditions:
Experience: 3+ years of experience
Working Days: Mon to Fri (4th Saturday working)
Salary: Depends on experience, no bar for the right candidate
Work Location: 801, Anand Mangal Rajnagar Club Lane, Nr. Municipal School, Ambawadi, Ahmedabad, Guj
- Experience2 - 5 Years
- No. of Openings4
- EducationHigher Secondary, Secondary School
- RolePPC Expert
- Industry TypeMedia / Entertainment / Broadcasting
- Gender[ Male / Female ]
- Job CountryIndia
- Job TypeWork from Office