We are seeking a seasoned Senior PPC Specialist to manage our PPC campaigns and oversee paid search budgets.
📋 Roles and Responsibilities:
Ad Creation: Develop the best-paid search advertisements within budget 💡
Marketing Channels: Explore, design, launch, and optimize PPC campaigns 📈
Organic Results: Generate organic results for paid search campaigns across multiple media channels 📊
Account Management: Maintain PPC accounts on ad platforms like Google AdWords 📋
Keyword Optimization: Optimize targeted keywords for campaigns 🗝️
Audience Targeting: Ensure campaigns reach the targeted audience 🎯
Bid Management: Proactively update bids to maximize ROI 📈
Performance Tracking: Monitor KPIs to assess performance 📊
Issue Resolution: Identify and respond to PPC ad issues 🚀
Reporting: Produce easy-to-read reports for management 📑
Ad Copy: Design concise and attractive advertisement copy ✍️
Campaign Updates: Update marketing campaigns based on audience response 🔄
Vendor Relations: Maintain effective partnerships with PPC vendors and ad platforms 🤝
Fraud Minimization: Creatively minimize click fraud 🚫
Metrics Familiarity: Understand click-through rates, cost per click, cost per conversion, return on ad spend, etc. 📈
Competitor Analysis: Assess competitors to develop new strategies 🕵️♂️
Analytical Insights: Provide analytical insights on campaign performance 📊
Budget Monitoring: Oversee daily and monthly budgeting 💸
Client Metrics: Track and monitor campaign metrics for each client 📈
Improvement Reports: Generate reports to identify areas for improvement 📑
Management: 25+ projects with a team 🕵️♂️
🏢 Experience & Working Conditions:
Experience: 3+ years of experience
Working Days: Mon to Fri (4th Saturday working)
Salary: Depends on experience, no bar for the right candidate
Work Location: 801, Anand Mangal Rajnagar Club Lane, Nr. Municipal School, Ambawadi, Ahmedabad, Guj