JOB ROLE
The PPC Executive will be responsible for the entire campaign along with developing, executing ideas and recommending keywords for the website.
Also, support initiatives that will contribute to the goals and success of campaigns.
QUALIFICATION ·
Any Graduate or Postgraduate
Preference would be given to Engineers & MBA from Tier A institutions.
AdWords certification, an additional advantage.
EXPERIENCE
1-5 years of Proven experience in paid campaigns. Experience in SEO would be an added advantage
Experience in analysing data across multiple platforms and providing insights for improving scale/efficiency.
SKILL SET
Excellent Communication Skills (Verbal and written).
Expert in Creating Paid campaigns on all search engines and social media channels.
Handling monthly budget, create successful strategy for paid campaign in given budget.
Strong quantitative skills, including analytical abilities.
JOB ROLE AND RESPONSIBILITIES.
The prime job role will include
Initiate New campaigns across various channels on global platform.
Launch and optimization of PPC Campaigns. (Search, Display, vidoe, text, etc.)
Overseeing Accounts related to Search platforms as well as inspecting Budgets.
Providing necessary reports and monitoring KPIs.
Have the highest possible Return of Investments towards Online Marketing Efforts.
Other important responsibilities include
Managing Large Keyword list creation.
Formation of Effective and optimum paid strategies.
Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms.