key responsibilities:
- experience with google analytics, google adwords, and facebook business
- plan, create, and manage ppc campaigns across a variety of channels
- conduct keyword research and management to optimize bids (add ppc keywords and negative keywords)
- optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- perform daily account management of ppc campaigns (review expensive under-performing keywords and ensure ppc campaign does not exceed weekly and monthly ad spend budget, maintain quality score, impression share and other important metrics)
- write engaging and concise copy to modify ctas on ads to boost click-through-rates and landing pages to boost conversion rates
- monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- stay on top of search engine and ppc industry trends
- functional experience with all channels of social media