Key Responsibilities:
�� Experience with Google Analytics, Google AdWords, and Facebook Business
�� Plan, create, and manage PPC campaigns across a variety of channels
�� Conduct keyword research and management to optimize bids (add PPC keywords and negative keywords)
�� Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
�� Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
�� Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
�� Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
�� Stay on top of search engine and PPC industry trends
�� Functional experience with all channels of Social Media