Hiring For Performance Specialist

Ocularity Analytics

�� Perform daily account management across search engines & social platforms

�� Run and optimise E-Mail marketing campaigns. (Inbound/outbound/promotional/journeys)

�� Complete ownership from driving all paid top-of-funnel, middle-of-funnel and bottom-of-funnel/visitor traffic to monthly customer acquisition and MRR goals.

�� Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. (Google analytics, etc)

�� Identifying and creating a performance marketing strategy & execution plan

�� Developing and managing digital prospecting and remarketing campaigns

�� Managing budgets and campaigns across all Paid channels (Meta, Google, LinkedIn, etc) to drive strong return on investment and efficient CAC

�� Ensuring successful planning, execution, optimization for key traffic KPIs via paid

�� Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI

�� Collaborate with the content marketers, designer to create all assets needed for the campaigns

�� Working closely with the CEO to share funnel conversion improvement ideas, feedback & present results

�� Challenge and inspire teams to think differently about media channels and platforms

�� Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences

�� Provide thought leadership in the following areas: consumer behaviour, creative media engagements, emerging media, accountability and measurement

�� Follow creative process guidelines and track work with project management tools and contribute to process improvements.

�� Craft measurement plan that incorporates goals and KPIs across paid, owned and earned

�� Contribute to a consistent customer service standard across all departments.

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Higher Secondary

• Role

  Performance Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office