Hiring For Performance Specialist

Job Description

Perform daily account management across search engines & social platforms

Run and optimise E-Mail marketing campaigns. (Inbound/outbound/promotional/journeys)

Complete ownership from driving all paid top-of-funnel, middle-of-funnel and bottom-of-funnel/visitor traffic to monthly customer acquisition and MRR goals.

Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. (Google analytics, etc)

Identifying and creating a performance marketing strategy & execution plan

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all Paid channels (Meta, Google, LinkedIn, etc) to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid

Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI

Collaborate with the content marketers, designer to create all assets needed for the campaigns

Working closely with the CEO to share funnel conversion improvement ideas, feedback & present results

Challenge and inspire teams to think differently about media channels and platforms

Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences

Provide thought leadership in the following areas: consumer behaviour, creative media engagements, emerging media, accountability and measurement

Follow creative process guidelines and track work with project management tools and contribute to process improvements.

Craft measurement plan that incorporates goals and KPIs across paid, owned and earned

Contribute to a consistent customer service standard across all departments.
  • Experience

    1 - 3 Years

  • No. of Openings

    1

  • Education

    Higher Secondary

  • Role

    Performance Specialist

  • Industry Type

    Advertising / MR / PR / Events

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

About Ocularity Analytics

Ocularity Analytics is a full service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence.
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