Performance Marketing Manager (full Time)

The Creative Texture

• Develop, implement, and manage paid media strategies to drive traffic, conversions, and revenue growth.

• Optimize campaigns based on performance data, KPIs, and ROI analysis.

• Manage budgets and ensure efficient allocation of ad spend across multiple channels.

• Conduct A/B testing on ad creatives, audience targeting, and landing pages to improve campaign performance.

• Monitor and analyze key performance metrics, generating reports and insights for continuous improvement.

• Stay updated on the latest trends and best practices in digital marketing, PPC, and paid social advertising.

• Work closely with cross-functional teams, including content, design, and development, to ensure campaign success.

• Identify new opportunities for growth and expansion into additional marketing channels.

Requirements:

• 3+ years of experience in performance marketing, preferably in e-commerce or digital businesses.

• Proven track record of managing and scaling paid media campaigns on platforms like Google Ads, Facebook Ads, TikTok Ads, etc.

• Strong analytical skills with experience in Google Analytics, Meta Business Manager, and other tracking tools.

• Hands-on experience with conversion rate optimization and landing page optimization.

• Proficiency in keyword research, bid management, and audience segmentation.

• Ability to interpret data and make data-driven decisions to optimize performance.

• Strong communication.

• Experience with tools like Google Tag Manager, UTM tracking, and marketing automation is a plus.

• Experience

  3 Years

• No. of Openings

  1

• Education

  Professional Degree

• Role

  Performance Marketing Manager

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office