Performance Marketing Executive (PPC)

First Sight

Roles and Responsibilities

Develop and oversee overall performance marketing strategy

Create and manage Google Ad campaigns. (SEM)

Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

Ensure top organic search ranking positions (SEO)

Regularly review and optimise all advertising campaigns for positive ROAS

Manage paid listings on third party websites and media partners

Develop and oversee email marketing and marketing automation strategy

Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns etc.)

Manage Google Analytics to track and measure all marketing campaigns

Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams

Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

• Experience

  2 - 4 Years

• No. of Openings

  4

• Education

  Any Bachelor Degree

• Role

  Marketing Executive PPC

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office