Performance Marketer

VRT Management Group

Performance Marketer Job Description

Job Title: Performance Marketer (B2B Focus)

Location: Santosh Nagar, Hyderabad

Employment Type: Full-time

Job Type: On- Site

About VRT Management Group:

VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are looking for a Performance Marketer with a strong B2B focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

Key Responsibilities:

• Lead Generation: Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).

• Organic Growth Strategies: Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.

• Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.

• A/B Testing & Segmentation: Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.

• Data-Driven Optimization: Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.

• Weekly Reporting: Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.

• Continuous Innovation: Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.

• B2B Ad Campaigns: Strategize, execute, and continuously optimize targeted ad campaigns on LinkedIn, Facebook, Google, and Insta

• Experience

  1 - 5 Years

• No. of Openings

  1

• Education

  Any Master Degree

• Role

  Performance Marketer

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office