JOB ROLE
Complete responsibility for Google Ads, Linkedin Ads, and Facebook ads.
End-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads)
Conduct keyword research and optimize the campaigns.
Research and analyze competitor advertising links and strategize the best plan ahead for
the business.
Optimize the ad copy, and landing pages for the best lead quality.
Optimize the campaigns regularly for improving performance.
Identify trends and insights, and optimize spend and performance based on the insights.
Measure and report performance of all marketing campaigns, and assess against goals.
Brainstorm new and creative growth strategies.
Build on an existing level of search engine marketing expertise and develop a reputation for
innovation and efficiency.
Stay up-to-date with industry trends and developments in search engine marketing, digital
marketing as well as consumer behavior and recommend improvements.
PROFESSIONAL SKILLS REQUIREMENT:
Must be Graduate Proven 1-2+ years of SEM experience in managing PPC campaigns across
Google, is well-versed in performance marketing, conversion, and online customer acquisition.
The Specialist will also portray a passion and exceptional analytical skills and demonstrate
fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns
spanning numerous marketing channels. Should have a good understanding of Google
Analytics, Google Tag
OTHER SKILLS REQUIREMENTS:
Should be able to work in an agency environment
Should possess excellent communication skills.
Strong analytical and problem-solving abilities.
Should be aware of all the latest digital marketing tactics and strategies.
Ability to work well with various teams and handle multiple projects simultaneously
Strong customer/client service mindset
Enthusiastic and positive attitude
Ability to be a self-starter and work under