Market Research: Stay updated with industry trends, competitors, and consumer preferences to identify opportunities and threats.
Customer Acquisition: Attract new customers through digital marketing strategies such as social media advertising, email marketing, SEO, and pay-per-click (PPC) campaigns.
Customer Retention: Implement strategies to keep existing customers engaged and coming back for repeat purchases. This might include loyalty programs, personalized recommendations, and post-purchase follow-ups.
Sales Strategy Development: Collaborate with the marketing team to create sales strategies that align with the company's goals and target audience.
Product Knowledge: Have in-depth knowledge of the jewelry products to effectively communicate their features, benefits, and unique selling points to customers.
Customer Support: Provide excellent customer service through various channels (email, chat, phone) to address inquiries, resolve issues, and assist with product selection.
Data Analysis: Monitor key performance indicators (KPIs) and use data analytics to assess the effectiveness of sales strategies and make data-driven decisions.
Website Management: Oversee the e-commerce website, ensuring it is user-friendly, up to date, and optimized for conversions.
Content Creation: Collaborate with the marketing team to create compelling product descriptions, images, and videos that showcase the jewelry and engage potential customers.
Promotions and Sales Campaigns: Plan and execute promotions, sales, and special campaigns to drive traffic and sales during peak seasons or holidays.
Price Management: Determine appropriate pricing strategies based on market demand, competition, and product costs.
Feedback Collection: Gather customer feedback and reviews to improve products and services and showcase positive reviews on the website.
Reporting: Generate reports to track sales performance and present findings to management.
Keep up to date with the latest e-commerce trends.